Tech · Cultural Heritage · Thailand
An integrated ecosystem for immersive, augmented cultural experiences in Thailand, and anywhere in the world.
Operating company (since 2024)
Rock Around Siam is a boutique travel agency based in Bangkok, specialising in the design and creation of bespoke journeys, cultural tours and immersive experiences in Thailand. Every itinerary is conceived to explore the country beyond conventional circuits, as close as possible to its heritage, its cultures and its landscapes.
In production (since 2026)
Siamnity is an audio guide app, discreetly assisted by artificial intelligence, designed for exploring the cultural heritage of Siam on your own. Between themed routes on foot, by bicycle or by tuk-tuk, documented narratives, background explanations, points of interest along the way and carefully chosen cafes and restaurants, our audio guides are built so that you can explore Thailand’s cultural heritage off the beaten path without missing any of its landmarks.
In production (since 2024)
A structured database inventorying, documenting, locating and classifying Thailand’s cultural and natural heritage, from the emblematic to the barely known — with an editorial depth closer to museum interpretation than to travel listings. A site documented once serves an itinerary, an audio guide and a recommendation, all at the same time. It feeds on itself: what the day-to-day produces — a trip sold, a route written, a field survey — goes back into it at no marginal cost. Its structure owes nothing to the territory it describes: Thailand is the pilot market, not the limit. What makes it hard to copy is therefore not its engineering but what filled it — fifteen years on the ground, a local network and editorial standards that no funding round rebuilds.
Internal tool — no public site (for now)In production (since 2026)
TravelDesigner is a discreetly AI-assisted application designed to create bespoke journeys, stays and cultural visits. It integrates the entire value chain involved in designing tailor-made travel: itinerary creation; selection of accommodation, experiences, places to visit, transfers, restaurants and suggested entertainment venues; quotation preparation; generation of trip summaries; and, finally, export of an interactive audio-guide travel booklet as a web app, perfectly optimised for mobile phones.
Internal tool — no public siteIn production (since 2026)
The layer that orchestrates contacts and information flows. It connects every entry point — the ecosystem’s websites, the Siamnity application, the forms, the investor portal — to a single reference base, so that one person exists only once and nothing is lost between two tools. The thread runs end to end: first contact, enquiry, itinerary design, journey delivered, traveller’s return. Built in house rather than bought, it fits a trade the market’s CRMs do not know — bespoke travel with a heavy editorial load — and costs no licence per user.
Internal tool — no public siteTo build, from Thailand and with artificial intelligence as our lever, the largest knowledge base ever devoted to the world’s cultural heritage — WWH — and the most demanding; then to place it in the hands of the traveller who is equally so: through an international network of bespoke travel agencies, one per country, of which Rock Around Siam is the first; and through Siamnity, an audio-guide platform conceived as a concierge in your pocket.
Eric Monteil Founder
We are looking for investors to launch phase 2 of Smartacus, a startup operating from Thailand. The pitch, the history, the asset valuation, the photographs and the news are reserved for identified investors. Register if you would like to take part in this venture, where culture, national heritage and technology meet.
international visitors to Thailand in 2025, generating THB 1.53 trillion.
Tourism Authority of Thailand
the official 2026 target, with long-haul markets raised to about 11 million visitors — 30 % of arrivals.
Tourism Authority of Thailand
growth of the French market in early 2025: 364,262 visitors, Thailand's third long-haul source market.
Tourism Authority of Thailand, 01.01–21.04.2025
growth in the average price per outing day in two years, from THB 10,970 to 14,258. Moving upmarket is not a plan here — it is done, and audited.
Audited accounts 2024–2025, 2026 internal record
heritage sites documented, within 261 records across 10 provinces. High-end travel is paid for on content — and this content is structured and verifiable.
WWH knowledge base, 30 August 2026
on the ground in Thailand, and a local network that opens sites absent from the circuits — now inventoried in a base that no longer depends on one memory.
Rock Around Siam